Testimonials
What our valued clients have to say about PhaseOne:
- “Thanks for allowing me to suspend disbelief, thanks for taking me on a journey of discovery, and thanks for the most user-friendly research findings I’ve ever received.”—Major Hollywood Film Studio
- “At first, we questioned the methodology – no consumers and all – but then when everything jived with our other qualitative and in-market results we realized this really is a very strict and focused methodology and found it to be a good tool to use to really understand the nuts and bolts of the ad, and then we’re able to use that information to really fine tune the ad.”—National Insurance Organization
- “In a world of constant pressure on increasing advertising effectiveness, PhaseOne is a unique tool for marketing researchers. PhaseOne analyses enable us to focus our organization on adverting development processes and ensure optimum utilization of advertising development and research budgets.”—Packaged Food Organization
- “PhaseOne has helped us assess the strengths and weaknesses of our creative development work. Importantly, PhaseOne has been able to identify which campaign executions are likely to breakthrough the clutter and deliver our message. PhaseOne has also been instrumental in identifying potential communication problems and areas to strengthen the creative work prior to follow-up copy testing and / or full-up production.”—Global Confections Company
- “PhaseOne provides a very valuable capacity that allows marketing professionals to significantly enhance the impact of their advertising. They have significantly improved both our results and our advertising development process in the consumer market.”—Global Technology Company
- “PhaseOne allows us to improve the effectiveness of our advertising and save money at the same time. After we agree on a campaign with our agency, we have PhaseOne analyze the ads, and in a few days, we have recommendations on how to optimize the effectiveness or our advertising.”—National Telecommunications Company
- “PhaseOne provides invaluable input to our client/agency team. The result was an effective commercial that has helped the successful marketing-place launch of a new product.”—Global Beverage Organization
- “PhaseOne is an outstanding research partner! They went above and beyond to provide actionable learnings on a new brand campaign with very short notice. We uncovered opportunities in our advertising that would never have surfaced without their help. Their deep understanding of how advertising works and how consumers process it is extremely valuable to any marketer.”—National Retailer