People
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Jody Moxham
Chairman and Chief Executive Officer
As co-founder of PhaseOne, Jody pioneered the company’s unique approach to maximizing communications effectiveness. Through her early work as an advertising writer/producer, she gained insight into why certain ads performed better than others, and these discoveries became the genesis for PhaseOne’s approach. By testing theories forged in the academic world against marketplace results, Jody developed PhaseOne’s proprietary methodology, which works with all types of communications at all stages of development. Today, her work enables public and private clients around the world — often in high-stake environments — to communicate more effectively with their audiences.
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Ren Stelloh
President and Chief Operating Officer
Ren brings more than 25 years’ executive experience in national security issues and organizational change. A specialist in world affairs and cultures — including an in-depth knowledge of the people and cultures of the Middle East and South Asia — Ren has traveled extensively and has resided in Japan, India, Egypt, Germany and on both east and west coasts of the United States. His professional experience includes organizational restructuring involving thousands of employees and introducing improved performance evaluation procedures. Ren received his baccalaureate degree cum laude from the American University in Washington, DC, and his doctorate of jurisprudence from the College of William and Mary. He is a member of the Virginia State Bar.
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Terry Villines
Senior Vice President of Analysis
For more than 20 years, Terry has developed and supervised hundreds of studies that have kept PhaseOne at the forefront of understanding the myriad ways people around the world respond to communications. Each PhaseOne study adds to the company’s cumulative knowledge base of validated and proven theories about what works and what falls short in distinct marketing situations. Through Terry’s direction and expertise, PhaseOne’s studies have uncovered specific communications drivers that influence motivation, relevance, memorability and other factors, and have had a significant impact on the marketing community. He is currently spearheading efforts to help marketers devise more competitive and compelling strategies that lead to measurable results. Terry received his MBA from Pepperdine University with an emphasis in International Business.
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Lisa Allard
Vice President of Special Services
Lisa is a social and organizational psychologist with expertise in social cognition. She plays a key role enhancing the many ways PhaseOne explores and evaluates communications by developing ongoing training for our analytical team and building PhaseOne’s comprehensive organizational knowledge base. She also has extensive experience in primary research and statistics. Her expertise contributes significantly to PhaseOne’s analyzing and forecasting processes, which are continually being recalibrated for new uses and ways of measuring performance. Lisa holds a doctoral degree in social and organizational psychology from State University of New York at Buffalo.
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Shawn Scheinoha
Director of Business and Program Development
Shawn is instrumental in shaping PhaseOne’s offerings and services and working to ensure an extraordinary experience for every client. He is frequently PhaseOne’s initial contact with clients and works throughout the process to understand their individual communications challenges, guide them through PhaseOne’s analytical approach, and ensure that their goals, objectives and expectations are met and usually exceeded.